Responsive design is a term for a web design concept with the goal of providing an optimal viewing experience regardless of device. However, hopefully you will come away with some ideas for improving your own HTML message templates – with a better and deeper engagement with all of your subscribers as a result. The approaches and coding techniques are many, and this piece isn't meant to cover them all. This is an introduction to the world of responsive design, which attempts to bridge the gap between designing for desktop and mobile screens, allowing senders to create a single message that is optimized for devices of all sizes. Now, however, with an increasing number of people using mobile phones as their device of choice to read email, it's more important than ever to optimize HTML email for smaller screens. In the past, it was usually enough for senders to test their newsletters on the most common webmail and desktop email clients. With the growth of smartphone technology, sending successful HTML newsletters has become an increasingly complex endeavor in recent years. Senior Webmaster/User Interface Designer, L-Soft Introduction to Responsive Design: Optimizing HTML Newsletters for All Devices
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